Always Blonde Sulphate-Free Shampoo

Wheat, quinoa and vegetable proteins and conditioning botanicals like jojoba and colza plant oils, along with antioxidant-rich chia, sunflower and grape seed extracts, panthenol and Aminodew.

Always Blonde Toning Conditioner

Quinoa protein, chia seed extract, sunflower seed extract, grape seed extract, colza plant oil, jojoba oil, panthenol.

Always Blonde Intensive Toning Treatment

Quinoa, wheat, jojoba and colza plant oils, plus plant extracts.

Always Blonde Sulphate-Free Shampoo

1. Wet hair thoroughly with warm water.
2. Apply the shampoo to scalp and lengths and massage for 1–2 minutes to cleanse and deposit toning pigments.
3. Rinse well.
4. Repeat and leave on for up to 5 minutes before rinsing for stronger toning.
   

Always Blonde Toning Conditioner

1. After shampooing, squeeze excess water from hair.
2. Apply conditioner from mid-lengths to ends.
3. Leave on for 3–5 minutes.
4. Rinse thoroughly with cool water to help seal cuticles and boost shine.
   

Always Blonde Intensive Toning Treatment

1. Use this weekly in place of the conditioner.
2. After shampooing and towel-drying, apply generously from mid-lengths to ends.
3. Leave on for 5–10 minutes (longer for stronger toning).
4. Rinse thoroughly with cool water.