KayDirect Intense Direct Color Purple 100ml

Achieve rich, vibrant colour with KayDirect Intense Direct Color Purple 100ml, a semi-permanent direct hair colour designed to deliver intense purple tones with brilliant shine and softness. Ideal for blonde or pre-lightened hair, this highly pigmented formula creates bold fashion colour results while helping leave hair smooth, silky and conditioned.

The ready-to-use no-developer formula makes application quick and easy for salon professionals and at-home users wanting creative hair colour transformations. Use alone for a striking purple finish or mix with other direct shades to customise unique creative colour looks.

Key Benefits:

• Vibrant purple direct hair colour
• Semi-permanent formula with intense pigment
• No developer required
• Adds shine and softness to hair
• Ideal for blonde or pre-lightened hair
• Perfect for creative and fashion colour services