Overworked and distressed hair is extremely damaged. The hair is porous, brittle, difficult to style, lacking shine and movement, and often requires targeted hair products for damaged hair. The advanced Natural Technology in the Fortify range delivers intensive repair, strength, hydration, and protection to renew hair from the cortex to the cuticle. Fortify restores internal strength and elasticity, rebuilds surface protection to help prevent breakage, seals split ends, and adds shine, body, and movement, supporting healthier-looking results for damaged hair in Australia, developed by a professional haircare brand.