{"product_id":"product-kaydirect-intense-direct-color-purple-100ml","title":"KayDirect Intense Direct Color Purple 100ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAchieve rich, vibrant colour with KayDirect Intense Direct Color Purple 100ml, a semi-permanent direct hair colour designed to deliver intense purple tones with brilliant shine and softness. Ideal for blonde or pre-lightened hair, this highly pigmented formula creates bold fashion colour results while helping leave hair smooth, silky and conditioned.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe ready-to-use no-developer formula makes application quick and easy for salon professionals and at-home users wanting creative hair colour transformations. Use alone for a striking purple finish or mix with other direct shades to customise unique creative colour looks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eVibrant purple direct hair colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSemi-permanent formula with intense pigment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo developer required\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds shine and softness to hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for blonde or pre-lightened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for creative and fashion colour services\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"KayPro","offers":[{"title":"Default Title","offer_id":44217137397859,"sku":"19092","price":15.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0288\/4586\/7107\/files\/kay-direct-intense-direct-color-purple.jpg?v=1779925818","url":"https:\/\/hairnature.com.au\/products\/product-kaydirect-intense-direct-color-purple-100ml","provider":"Hair Nature Australia","version":"1.0","type":"link"}