{"product_id":"product-kaydirect-intense-direct-color-pastel-rose-100ml","title":"KayDirect Intense Direct Color Pastel Rose 100ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCreate beautiful pastel pink tones with KayDirect Intense Direct Color Pastel Rose 100ml, a semi-permanent direct hair colour designed for vibrant fashion looks with added shine and softness. Ideal for blonde or pre-lightened hair, this highly pigmented formula delivers soft rose colour results while helping leave hair smooth, silky and conditioned.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe ready-to-use no-developer formula makes application quick and easy for salon professionals and at-home colour enthusiasts. Use alone for a delicate pastel rose finish or mix with other direct colours to customise your creative hair colour look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSoft pastel rose direct hair colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSemi-permanent formula with vibrant pigment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo developer required\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds shine and softness to hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for blonde or pre-lightened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for pastel and creative colour services\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KayPro","offers":[{"title":"Default Title","offer_id":44217137561699,"sku":"19353","price":15.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0288\/4586\/7107\/files\/kay-direct-intense-direct-pastel-rose.jpg?v=1779924994","url":"https:\/\/hairnature.com.au\/products\/product-kaydirect-intense-direct-color-pastel-rose-100ml","provider":"Hair Nature Australia","version":"1.0","type":"link"}