{"product_id":"product-kaydirect-intense-direct-color-lavender-100ml","title":"KayDirect Intense Direct Color Lavender 100ml","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTransform your hair with KayDirect Intense Direct Color Lavender 100ml, a vibrant direct colour designed to deliver bold lavender tones with brilliant shine and conditioning benefits. Perfect for pre-lightened or blonde hair, this semi-permanent hair colour provides intense pigment while helping leave hair feeling soft, smooth and refreshed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe easy-to-use no-developer formula makes it ideal for salon professionals and at-home colour enthusiasts looking to create fashion-forward pastel and vivid colour results. Use alone for a striking lavender finish or mix with other shades to customise your creative colour look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKey Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eVibrant lavender direct hair colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSemi-permanent formula with intense pigment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eNo developer and oxidant required\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdds shine and softness to the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for blonde, pre-lightened and bleached hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGreat for creative colour services and pastel tones\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KayPro","offers":[{"title":"Default Title","offer_id":44217137692771,"sku":"19357","price":15.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0288\/4586\/7107\/files\/kay-direct-intense-direct-color-lavender.jpg?v=1779924889","url":"https:\/\/hairnature.com.au\/products\/product-kaydirect-intense-direct-color-lavender-100ml","provider":"Hair Nature Australia","version":"1.0","type":"link"}